Very few previous studies have looked at brand identification, which is surprising considering
it is such an important variable to influence brand loyalty. This study investigates the …

The purpose of this study is to clarify theory and identify factors that could explain the level
of continuance intention of e-shopping. A revised technology acceptance model integrates …

This consumer research study investigates the motivations and meanings behind young
adults creating and consuming user-generated content (UGC) about brands. Service-dominant …

This paper investigates the evolution of trust in long-term inter-organisational relationships.
It begins with a conceptualisation of the nature of trust in different forms of inter-…

This paper analyses the concepts of trust, commitment, motivation and performance. In specific
terms, the authors ascertain what are the key components of trust in the workplace. The …

The need for a systems approach to modelling and understanding service is now well
established (Barile, 2009; Barile and Polese, 2009; Golinelli, 2010; Ng et. al., 2011a). Following …

In this article we discuss the role of brands in the creation of sustainable markets. We focus
on the the increasing importance of ethical branding and how it might help to overcome some …

This conceptual paper looks at ‘brand identification’. It does this by providing an overview of
social-identity theory as it illuminates marketing theories in customer relationships. We build …

We worked toward developing a core outcome set for clinical research studies in polymyalgia
rheumatica (PMR) by conducting (1) patient consultations using modified nominal group …

Advances in technology create opportunities for new forms of arranging work, such as
collapsing the boundaries between marketing and accounting. This makes it possible for …