User profiles for S. Borghini

stefania borghini

Bocconi
Verified email at unibocconi.it
Cited by 2681

Street art, sweet art? Reclaiming the “public” in public place

LM Visconti, JF Sherry Jr, S Borghini… - Journal of consumer …, 2010 - academic.oup.com
… Besides the question of beauty, which is a bit presumptuous, there’s the desire to have
surprises in our daily lives, because it’s nice to think someone has stopped and been struck by …

American Girl and the brand gestalt: Closing the loop on sociocultural branding research

…, MA McGrath, RV Kozinets, S Borghini - Journal of …, 2009 - journals.sagepub.com
This article describes an investigation of the American Girl brand that provides a more
complete and holistic understanding of sociocultural branding. Recent research on emotional …

Why are themed brandstores so powerful? Retail brand ideology at American Girl Place

S Borghini, N Diamond, RV Kozinets, MA McGrath… - Journal of …, 2009 - Elsevier
Although there is growing interest in themed brandstores, we still know very little about the
source of these retail environments’ power to affect consumers profoundly. Utilizing an …

Clinical presentation and pathogenesis of cold‐induced autoinflammatory disease in a family with recurrence of an NLRP12 mutation

S Borghini, S Tassi, S Chiesa, F Caroli… - Arthritis & …, 2011 - Wiley Online Library
Objective NLRP12 mutations have been described in patients affected with peculiar
autoinflammatory symptoms. This study was undertaken to characterize NLRP12 mutations in …

Organizational creativity: breaking equilibrium and order to innovate

S Borghini - Journal of knowledge management, 2005 - emerald.com
Purpose – The aim of this paper is twofold: to propose a new theoretical framework to
interpret organizational creativity as a process of situated and distributed cognition in a sense‐…

Ongoing search among industrial buyers

S Borghini, F Golfetto, D Rinallo - Journal of Business Research, 2006 - Elsevier
Literature on organizational buying behavior pays little attention to ongoing search, ie,
information search activities that are independent of specific purchase decisions. This study …

La restituzione virtuale dell'architettura antica come strumento di ricerca e comunicazione dei beni culturali: ricerca estetica e gestione delle fonti

S Borghini, R Carlani - Disegnarecon, 2011 - disegnarecon.unibo.it
… Collabora con Stefano Borghini, con cui nel 2010 fonda uno studio associato impegnato
in particolare nelle applicazioni digitali ai beni culturali (http://www.katatexilux.com/). Ha …

Exploring visitor experiences at trade shows

D Rinallo, S Borghini, F Golfetto - Journal of Business & Industrial …, 2010 - emerald.com
The study sheds light on the nature of the experience provided by trade show exhibitors and
organisers and on visitors' lived experiences. Trade shows immerse industrial buyers in a …

Symbiotic postures of commercial advertising and street art

S Borghini, LM Visconti, L Anderson… - Journal of …, 2010 - Taylor & Francis
… While some of our informants specialized (eg, Ivan’s poetry, Pao’s urban design, Obey’s
stickers), others hybridized and diversified their stylistic codes (eg, Bros operates through graffiti…

Direct georeferencing on small unmanned aerial platforms for improved reliability and accuracy of mapping without the need for ground control points

…, JJ Hutton, E Gavelle, S Borghini - … Archives of the …, 2015 - isprs-archives.copernicus.org
This paper presents results from a Direct Mapping Solution (DMS) comprised of an Applanix
APX-15 UAV GNSS-Inertial system integrated with a Sony a7R camera to produce highly …