… 1-1 (Petty, 1977; Petty & Cacioppo, 1978, 1981a), but we have subsequently formalized
the ELM in seven postulates that make the major principles of the model more explicit (Petty & …

… In anearlierreviewof the attitude change literature (Petty & Cacioppo,1981a), we
suggestedthatthe manytheories of attitude changecouldbe roughly placed alongan elaboration …

… This is essentially the recommendation of chapter 1 (Krosnick & Petty), which defines attitude
strength by “characteristics or consequences that strong attitudes are thought to possess,” …

▪ Abstract We review empirical and conceptual developments over the past four years (1992–1995)
on attitudes and persuasion. A voluminous amount of material was produced …

The COVID-19 pandemic represents a massive global health crisis. Because the crisis
requires large-scale behaviour change and places significant psychological burdens on …

… After the message, participants re ported their attitudes toward the message and indicated
the likelihood of the consequences presented in the message arguments. As expected, …

… I Method and Results The short form of the NCS was developed by: (a) ranking the 34 items
from the original NCS in terms of the absolute value of their factor loadings in the experiment in …

… 1, produced a pattern of results that was remarkably similar to that obtained previously. As in
… to these factors in Study 2, given the more restricted range of needs for cognition with which …

… One major goal of the experiment reported in this paper was to test the hypothesis that
under "high involvement," attitudes in response to an advertisement would be affected via the …

… In view of Richard Petty and John Cacioppo's impressive and important research within the
… First, as Petty and Cacioppo point out, past skepticism regarding the effect of attitude on …