… offering convenient hours of operation d. keeping deli, bakery open and providing services
… having wide, open aisles d. having various departments in appropriate places in the store e. …

The authors report results of a survey conducted to update a previous one on the commercial
use of conjoint analysis. They document an extensive number of applications and show …

Conjoint analysis has been used extensively in marketing research to estimate the impact of
selected product (service) characteristics on customer preferences for products (services). …

We report the incidence of conjoint analysis applications by European market research
suppliers. Based on responses to a survey, we document about 1,000 commercial projects over …

We measure the links between store attribute perceptions and customer satisfaction, and
between customer satisfaction and sales performance. Our data set consists of six waves of …

This book is about marketing models and the process of model building. Our primary focus
is on models that can be used by managers to support marketing decisions. It has long been …

Consumers' sensitivities to price changes are an important input to strategic and tactical
decisions. It has been argued that price sensitivities depend on factors such as advertising. Prior …

One of the mysteries of store-level scanner data modeling is the lack of a dip in sales in the
weeks following a promotion. Researchers expect to find a postpromotion dip because …

Sales promotions generate substantial short-term sales increases. To determine whether
the sales promotion bump is truly beneficial from a managerial perspective, we propose a …

… An infinitesimal temporary price reduction for brand j is denoted by ∂D j . The own-brand
sales effect due to this promotion is ∂S j /∂D j . Using Equation 6, we can write this as the …