Table 1.

Attributes and levels used in the survey instrument.

Physician Attribute LabelsAbbreviated LabelLevels*
Pain while moving around 1 hour after taking the medicationAmbulatory painNone (0 mm)
Mild (25 mm)
Moderate (50 mm)
Severe (75 mm)
Pain while sitting, lying down, or sleeping 1 hour after taking the medicationResting painNone (0 mm)
Mild (25 mm)
Moderate (50 mm)
Severe (75 mm)
Stiffness 1 hour after taking the medicationStiffnessNone (0 mm)
Mild (25 mm)
Moderate (50 mm)
Severe (75 mm)
Difficulty doing daily activities 1 hour after taking the medicationDifficulty doing daily activitiesNone (0 mm)
Mild (25 mm)
Moderate (50 mm)
Severe (75 mm)
Risk of a bleeding ulcer requiring an operation within the next year because of the medicationBleeding-ulcer riskNone
10 out of 1000 (1.0%)
50 out of 1000 (5.0%)
100 out of 1000 (10.0%)
Incremental, treatment-related risk of a heart attack/stroke within the next 5 years††Heart-attack risk/stroke riskNo chance
5 out of 1000 (0.5%)
15 out of 1000 (1.5%)
30 out of 1000 (3.0%)
  • * On a 0–100mm visual analogue scale, unless stated otherwise.

  • Not clinically relevant levels.

  • †† Heart attack and stroke risks are both cardiovascular risks and could not be included at the same time because they are inherently correlated. In the discrete-choice survey, heart attack risk was shown half the time and stroke risk was shown the other half.